You're about to waste a year of your life on the wrong idea.
Find out in 10 minutes, not 10 months. One verdict: GO. WAIT. KILL.
01 — The problem
Nobody will tell you your idea is bad. Until it's too late.
Not the market. Not your investors. Not your co-founder. Definitely not you.
9 out of 10 startups fail.
Same mistakes, every time. Yours included. You just can't see them yet.
Your friends are lying to you.
"Cool idea, bro" is not validation. It's politeness. You mistake it for a green light.
6 months in, you'll learn it's a feature.
Not a product. By then: savings gone, weekends gone, partner annoyed.
Effort on the wrong idea is just expensive cardio.
Direction beats hustle. Always. The market doesn't grade for trying.
02 — The solution
A decision engine. Not a cheerleader.
Paste your idea. We interrogate it like a skeptical investor — market, money, moat, the ugly questions you've been dodging. You leave with a verdict, not a vibe.
03 — What you get
Six pressure tests. One verdict.
Idea Breakdown
We strip the buzzwords and find the actual job-to-be-done. Often, there isn't one.
Market Reality Check
Real demand or your imagination? We name competitors and call out saturation.
Monetization Truth
Will anyone pay? How much? How often? If unclear now, it won't get clearer in month 6.
Risk Detection
Regulation, distribution, founder-market misfit. The landmines before you step on them.
Brutal Truth
What your co-founder won't say. We say it. In writing. With receipts.
Final Verdict
GO. WAIT. KILL. One word. No "it depends." No hedging.
04 — Sample output
This is what a real verdict looks like.
Anonymized from a real submission. The founder hated us — then thanked us.
Submitted idea
"An AI app that summarizes your team's Slack so nothing gets missed."
Idea breakdown
Real category: notification triage — not summarization. You misnamed your own product.
Market reality
Slack ships AI recaps natively. 14+ competitors. You're a feature, not a company.
Monetization truth
Buyers are IT admins. 3–6 month sales cycle. Wrong founder profile. You'll starve first.
Brutal truth
You're solving your own annoyance, not a paid pain. The day Slack ships v2 (Q2), your moat is zero. Don't build this.
Verdict
Final call
KILL
Confidence: 94%
05 — Built for
For people who'd rather hear "no" today than in 12 months.
Founders
Before you raise. Before you quit. Find out if the idea survives an interrogation.
Indie hackers
You can ship anything in a weekend. Doesn't mean you should. Stop building feature graveyards.
Investors
Pre-screen the deck in 10 minutes. Surface the questions you'd otherwise hit on call #3.
06 — Pricing
Cheaper than one bad month of building.
One verdict has saved founders 6 months and €40k. The math is uncomfortable.
Free
For the idea you're losing sleep over.
- 3 verdicts
- Full GO / WAIT / KILL report
- Brutal-truth section
- No card
Founder
For the list of ideas you can't stop adding to.
- 10 verdicts
- Side-by-side comparison
- PDF export
- Everything in Free
Operator
For serial builders, scouts, and accelerators.
- Unlimited verdicts
- Priority processing
- Pivot suggestions
- Competitor deep-dive
- Cancel anytime
Every week you wait, the market answers for you
10 minutes now. Or 10 months wasted.
Pick one. Both are honest. Only one is cheap.